Opening Hours

Tues - Sat 9am -6pm

beautyvm final blck

Our Approach

To bring to the public beauty industry professionals that strive to provide the utmost professional and artistic form of work. Our artist are Individuals that are respected in the industry for their talents but most importantly for how they separate themselves from the masses. Our Artist strive to be the best and most professional in the industry and will translate that through their professionalism and work.

Our Story

Veronica Lopez, Founder started Beauty by VM in 2014 as a solo freelance hair & makeup artist. Melissa Montoya the companies VP joined her as a duo team shortly after the opening. They both became powerhouses in the industry and where in need of some additional artist. By 2016 they had become a team of 4 traveling artist that had all made a name for themselves in the industry. The primary glam squad consist of Veronica Lopez, Melissa Montoya, Lina Puerta & Krystal Palacios. The company now staffs over 6 artist in order to accomodate large events, bridal parties and more and has become one of Palm Beach counties leading Hair & Makeup Artistry Agencies.

Meet the Team

Beauty by VM


Veronica Lopez

Founder/CEO/Lead Artist

Veronica Lopez has been a Freelance Hair & Makeup Artist now for 8 years. She is passionate about making her clients feel empowered not just on the inside but also on the outside. She has a keen eye for beauty and takes pride in being a professional while also being passionate about the company and the beauty industry. Veronica has a Bachelor’s Degree in Accounting. She spent her early years in the banking industry and financial investment, so she’s no stranger to business moves. She is also a licensed Esthetician and on her free time enjoys spending time with her daughter & family. On her spare time she enjoys meditations, reading, going for a walk and the beach.


Lina Puertas

Lead Hairstylist

Lina is a licensed cosmetologist and is passionate about hairstyling. She has been with Beauty by VM since 2015 and is a hair styling goddess! Her favorite thing about the industry is being able to bring to life a client’s hair styling vision. Braids and waves are a top requested look for her. During her free time Lina enjoys time with her husband and daughters as well as traveling around the world and dancing.


Melissa Montoya

Vice President/ Lead Artist

Melissa has been a  Freelance Hair & Makeup Artist now for 5 years. Her passion for makeup started at a very young age. She is stylist and has an intense passion for the beauty industry and skin care. Melissa is a self taught artist and is constantly evolving. Her goal is always to have clients always leave the chair feeling fierce and most importantly confident. Melissa has a Bachelors degree in criminal justice and focuses on business development and growth for the company. On her spare time she enjoys spending time with her dog, loves tattoos and enjoying life with friends and family.



Krystal Palacios

Makeup Artist/Stylist

Krystal is a self taught artist with a creative agenda. Krystal joined Beauty by VM in 2015 and has been a wonderful addition to the squad. She has a strong love for animals and nature so carries an entirely Cruelty-free makeup kit. She specializes in makeup application with a goal to emphasize client features & provide a glam glowy look. Her hobbies include reading, giving her cat infinite love and affection and being in nature.

For your styling consultation….

Contact Us Today